November 14, 2017Press Release
THE TEXAS BOWL TO ANNOUNCE NEW TITLE SPONSOR ON WEDNESDAY, NOV. 15
FOR PLANNING PURPOSES
Tuesday, Nov. 14, 2017
HOUSTON – Lone Star Sports and Entertainment and ESPN Events will announce the new title sponsor of the Texas Bowl on Wednesday, Nov. 15. Entering its 12th year, the Texas Bowl is owned and operated by ESPN Events, a division of ESPN, and managed locally by Lone Star Sports & Entertainment, an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans.
Media in attendance will have the opportunity to interview Houston Texans and Lone Start Sports and Entertainment President Jamey Rootes as well as a representative from the Bowl’s new title sponsor after the announcement.
The 2017 game, showcasing teams from the Big 12 and Southeastern conferences, will be played on Wednesday, Dec. 27, at 8 p.m. CT at NRG Stadium in Houston and will be televised on ESPN. The Texas Bowl is one of 14 bowl games owned and operated by ESPN Events, a division of ESPN.
The Texas Bowl is owned and operated by ESPN Events and managed locally by Lone Star Sports & Entertainment. The Bowl will showcase teams from the Big 12 and the SEC, two of the country’s premier conferences, for the next three years. The Texas Bowl has been a tremendous success both on and off the field over the years. The game has ranked fourth in attendance since 2014 behind only the Rose, Cotton and Peach Bowls in that time. In terms of its community impact, the bowl has generated an average of $50 million annually for the Houston economy and through its relationship with DePelchin Children’s Center, its official charitable beneficiary, more than $1.2 million in financial support has been donated to the city’s oldest children’s charity.
ESPN Events, a division of ESPN, owns and operates a large portfolio of 31 collegiate sporting events worldwide. The roster includes three Labor Day weekend college football games; FCS opening-weekend game; 14 college bowl games, 11 college basketball events and two college award shows, which accounts for approximately 300-plus hours of programming, reaches almost 64 million viewers and attracts over 700,000 attendees each year. With satellite offices in Albuquerque, Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas, Montgomery and St. Petersburg, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.
ESPN Events also manages the Big 12 Corporate Partner Program.
AdvoCare Texas Kickoff (Houston); Bad Boy Mowers Gasparilla Bowl (Florida); Bahamas Bowl (Nassau); Birmingham Bowl (Alabama); Boca Raton Bowl (Florida); Camping World Kickoff (Orlando, Fla.); Celebration Bowl (Atlanta); DXL Frisco Bowl (Frisco, Texas); Famous Idaho Potato Bowl (Boise); Gildan New Mexico Bowl (Albuquerque); Guardian Credit Union FCS Kickoff (Montgomery, Ala.); Hawai’i Bowl (Honolulu); Las Vegas Bowl (Nevada); Lockheed Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC Challenge (Baton Rouge, La.); Raycom Media Camellia Bowl (Montgomery, Ala.); Texas Bowl (Houston); The Home Depot College Football Awards (Atlanta) and Zaxby’s Heart of Dallas Bowl (Dallas-Fort Worth)
AdvoCare Invitational (Walt Disney World Resort near Orlando, Fla.); Armed Forces Classic (Ramstein Air Base, Germany); College Basketball Awards Presented by Wendy’s (Los Angeles); Gildan Charleston Classic (South Carolina); Hawaiian Airlines Diamond Head Classic (Honolulu); Jimmy V Men’s Classic presented by Corona (New York City); Jimmy V Women’s Classic presented by Corona (Hartford, Conn.); NIT Season Tip-Off (Brooklyn, N.Y.); PK80 presented by State Farm (Portland, Ore.); Puerto Rico Tip-Off (San Juan); State Farm Champions Classic (Chicago) and Wooden Legacy (Fullerton, Calif.)
Lone Star Sports & Entertainment
Lone Star Sports & Entertainment is an event management company founded in 2003 that is closely affiliated with the NFL’s Houston Texans. Since its founding, LSSE has established itself as the leading sports event promoter in Houston. In addition to the Texas Bowl and the AdvoCare Texas Kickoff, LSSE has emerged as a premier promoter for international soccer matches, including the 2017 Manchester Derby, Copa America Centenario, the 2010 MLS All-Star Game featuring Manchester United, the 2006 FC Barcelona U.S. tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009 and 2011 CONCACAF Gold Cups. LSSE has also reinvigorated the Battle of the Piney Woods presented by H-E-B rivalry between Stephen F. Austin and Sam Houston State and has promoted major concerts featuring country superstars including George Strait and Kenny Chesney.
Texas Bowl and LSSE Contact: Allie LeClair, (832) 667-2050 or email@example.com
ESPN Media Contact: Anna Negron, (860) 766-2233 or firstname.lastname@example.org; @Anna_ESPN